Top 5 Mistakes Entrepreneurs Make When Trying to Get Media Coverage

Want to get featured in the media? Start by avoiding these 5 credibility killers.

Every entrepreneur wants that magical “As Seen On” credibility, those trusted media logos that boost your brand, impress potential clients, and give you an edge over competitors. But here’s the hard truth: most people go about it the wrong way.

Whether you're trying to land your first press mention or level up your online authority, there are some crucial mistakes that can sabotage your chances before you even begin. As the founder of GetFeatured.com, I’ve worked with thousands of business owners and seen these same missteps over and over again.

Let’s break down the top 5 mistakes entrepreneurs make when trying to get media coverage, and what you should do instead.

1. Waiting Until “You’re Ready”

One of the biggest myths in PR? That you need to have a huge following, a seven-figure business, or fancy awards before you can get press. The truth is, media coverage can help you become more visible, not the other way around.

📌 Fix: Start where you are. You already have a story, expertise, or offer worth highlighting. Media coverage helps establish that authority, even if you’re still growing.

2. Pitching Without a Strategy

Randomly emailing journalists, tagging media on social, or begging for features doesn’t work. Most entrepreneurs don’t have a game plan, and that’s why they get ignored.

📌 Fix: Instead of chasing media, position your brand for it. Use press releases strategically to control your narrative and get published across credible sites, no cold pitching required.

3. Forgetting the SEO Factor

Even if you land an interview or podcast, if your name doesn’t show up in Google when people search you… You’re missing the point. A strong digital footprint = long-term visibility.

📌 Fix: Use press releases with keyword-rich content that link back to your website and social media. This boosts your search rankings and helps you dominate Page 1 of Google.

4. Using a “Me, Me, Me” Approach

The media doesn’t care about your latest sale or how great your business is—they care about stories, value, and relevance. Too many entrepreneurs try to make the press all about themselves.

📌 Fix: Craft angles that are newsworthy. Highlight the problem you solve, your unique approach, or a recent achievement that aligns with trending topics or industry insights.

5. Not Leveraging the Coverage

Finally, the biggest mistake? Getting media coverage and doing nothing with it. No sharing. No logos on your site. No email blast. No brag-worthy moment.

📌 Fix: Use those “As Seen On” logos everywhere, your homepage, social media, email signature, and funnels. Repurpose the press release into blog content, reels, and video shorts. Leverage every ounce of visibility.

Ready to Do PR the Right Way?

The good news is: you don’t have to make these mistakes. At GetFeatured.com, we help entrepreneurs like you skip the pitching, get featured fast, and build lasting authority online—without complicated PR retainers.

If you're ready to boost your credibility, show up in the media, and start attracting high-value clients, it starts with a press release that’s built to work.

Ready to get featured the right way?
Head to GetFeatured.com to place your order today and let Rachel S. Lee’s team help you boost your brand with real media coverage—fast.