How to Use a Single Press Release to Generate 10+ Pieces of Content

You don’t need more content ideas.

You need better content leverage.

Most entrepreneurs think of a press release as a one-and-done visibility boost, a way to show up in search results, gain media credibility, and build brand authority.

And while that’s true…
It’s only the beginning.

One well-written press release can become 10+ powerful content assets that fuel your marketing machine across every platform.

Let me show you how.

Step 1: Start with a Strategic Press Release

Before we multiply your content, you need a strong foundation.
At GetFeatured.com, we craft press releases designed for both SEO and repurposing.

That means:
✅ Keyword-rich headlines
✅ Clear positioning for you or your offer
✅ Credibility-boosting facts or stats
✅ Links to your site and socials
✅ A strong CTA for readers

Once published, you’re “As Seen On” major media… and ready to start repurposing.

Step 2: Break Down the Content for Multiple Platforms

Here’s how to turn a single press release into 10+ content assets:

1. 🎥 Instagram Reel or TikTok

Summarize the press release in 30 seconds. Use bold text and trending audio to announce your feature.

2. 📸 Social Graphic (Quote Style)

Pull a line from your press release and design a branded quote card to post on Instagram, LinkedIn, or Facebook.

3. 🖼️ As Seen On Image

Create a visual with the logos (ABC, NBC, Fox, Yahoo, etc.) and share it proudly with a call to action.

4. 📧 Email Newsletter Highlight

Use the press release as the main story in your next email blast. Include a “Read More” link and tell your subscribers why this matters.

5. 📝 LinkedIn Article

Expand on the topic from your press release as a longer-form post to spark conversation and build authority on LinkedIn.

6. 💬 Facebook Post

Keep it casual: “Big news, just got featured in [media outlet]! Here’s what we covered…”

7. 🧠 Tweet Thread

Break the release into 3–5 tweets with bold hooks, value points, and a link to the full article.

8. 📺 YouTube Video

Record a short video sharing the story behind your press release. Use it to explain your journey, expertise, or next big offer.

9. 🔗 Blog Post

Reframe the press release content as a blog post from your perspective, what the feature means, what led to it, and what readers should take away.

10. 🛠️ Lead Magnet or Freebie

If your press release touches on a valuable strategy, expand it into a downloadable PDF or mini-training.

Step 3: Link Everything Back to Your Website

Here’s where the magic happens:
Each repurposed piece should link back to your website or original press release.

Why?

✅ It drives more traffic
✅ It signals Google that your name and domain are relevant
✅ It increases time on site and search visibility
✅ It creates a content ecosystem that works for you

The more content you publish that connects, the stronger your authority appears to both your audience and the algorithms.

Step 4: Repeat Monthly for Ongoing Momentum

Want to grow your brand authority every single month?

Publish one press release per month and use it as your content nucleus.
That’s 10+ pieces of consistent, credible content—done for you and ready to share.

This is how you build authority fast without reinventing the wheel.

Final Thought

Don’t let your press release sit in silence.
Repurpose it. Multiply it. Leverage it.

“One feature can become your next 10 posts, 3 videos, and a month of content fuel, if you know how to use it right.”: Rachel S. Lee, Founder of GetFeatured.com

Ready to Get Featured (and Repurposed)?

Let Rachel S. Lee and her team write, publish, and distribute your next press release to over 400+ top-tier media sites—and then show you exactly how to turn it into a content machine.

Visit 👉 GetFeatured.com