Why Every Coach, Consultant, and Expert Needs a Press Strategy
The Problem: Great Expertise, Zero Visibility
You’ve spent years building your skills. You’ve invested in certifications, created programs, and helped clients transform their lives or businesses.
But when a potential client searches for you online… they see:
A few social media posts.
Maybe a LinkedIn profile.
And not much else.
In today’s world, perception is reality.
If you don’t look like an authority online, people assume you’re not one, no matter how good you actually are.
That’s where a press strategy changes everything.
What a Press Strategy Really Means
It’s not just about getting “featured” for the ego boost.
A press strategy is a planned, repeatable system for:
Getting your message in front of the right audiences.
Leveraging media coverage to boost trust and credibility.
Creating marketing assets you can use everywhere.
It’s the difference between hoping people notice you and making sure they can’t miss you.
Why Coaches, Consultants, and Experts Can’t Afford to Ignore PR
1. Press Builds Instant Credibility
When you’re featured on recognizable outlets: Yahoo Finance, MarketWatch, FOX, NBC—it sends a subconscious signal to your prospects:
“If this person is in the news, they must be legit.”
That’s why the “As Seen On” logos are so powerful on your website and marketing materials. They bypass skepticism and speed up trust.
2. It Gives You a Competitive Edge
Let’s say a potential client is comparing you to three other coaches. All have similar services, pricing, and experience.
Who do they choose?
The one they’ve seen in the media.
PR coverage positions you as the safe choice, the one the media validates.
3. Press Content Is Evergreen
Social media posts disappear in hours. Ads stop working when you stop paying.
But PR coverage lives online for years.
When someone Googles you, those media articles keep showing up, stacking your credibility over time.
4. PR Feeds Your Other Marketing Channels
A single press feature can:
Become 5+ social media posts.
Be added to your website.
Be included in your email marketing.
Turn into blog content.
Be repurposed for speaking or sales decks.
It’s one piece of content that works everywhere.
The “Expert’s PR Dilemma”
Many coaches, consultants, and experts think:
“I’ll do PR once I’m more established.”
The truth? PR is what makes you look established.
Waiting until you “feel ready” keeps you invisible longer.
Media coverage isn’t just for celebrities and bestselling authors. It’s for anyone with a message worth sharing and a solution worth buying, which is exactly what you offer.
How to Create a Press Strategy That Works
Step 1: Define Your Core Message
What do you want to be known for? Your PR strategy should center around one clear message that aligns with your brand and business goals.
Example: If you’re a leadership coach, your message might be, “Transforming managers into leaders people actually want to follow.”
Step 2: Identify Your Target Media Outlets
Not all media is created equal. Focus on outlets that:
Your target audience actually reads/watches.
Align with your brand positioning.
If you coach startup founders, Forbes or Entrepreneur might be ideal. If you help busy moms, lifestyle outlets might work better.
Step 3: Create Timely, Relevant Angles
Media outlets love fresh, relevant stories. Tie your expertise to:
Industry trends.
Seasonal events.
Breaking news.
Example: A productivity consultant could pitch, “5 Ways to Avoid Burnout in the Holiday Rush.”
Step 4: Leverage Every Feature You Get
Don’t just let the article sit online.
Add the logo to your website.
Share it on social media.
Mention it in your email signature.
Include it in proposals.
Your press coverage should be visible at every touchpoint with a prospect.
Case Study: A Consultant’s 90-Day PR Turnaround
One of my GetFeatured.com clients, a business strategist, was struggling to close high-ticket clients. She had a good offer, but prospects kept going cold after discovery calls.
We built her a press strategy:
Defined her message around “Scaling service businesses without burnout.”
Placed her in outlets her clients respected.
Used those features in her sales process.
Result? In 90 days, her close rate jumped from 22% to 48%, and she landed two of her largest contracts to date.
Why PR Works Faster Than You Think
When a cold lead sees:
A professional website.
Active, valuable social media.
And recognizable media features…
They skip the “Can I trust this person?” phase and move straight to “How do we work together?”
This speed is what makes PR such a powerful investment for coaches and consultants who want more sales, faster.
Rachel’s Tip for Experts Who Hesitate
Don’t overcomplicate your press strategy. You don’t need to be everywhere at once—you just need to be where your ideal clients will see you.
And once you get that coverage? Use it relentlessly. PR is like a trophy—if it’s sitting in the closet, it’s not doing its job.
Final Thought: PR Is the New Business Card
For coaches, consultants, and experts in 2025, PR isn’t optional; it’s the new baseline for authority. If you’re not showing up in the media, you’re already behind the competitors who are.
A press strategy ensures that when someone searches for you, they find proof you’re the real deal—and that proof closes deals faster than anything else.
“If you’re not controlling your narrative in the media, someone else is controlling it for you.”
— Rachel S. Lee, Founder of GetFeatured.com
Ready to Build Your Press Strategy?
Your next client could be Googling you right now.
Make sure they find more than your LinkedIn profile.
Start your media journey at 👉 GetFeatured.com
